Developing a branding strategy as a photographer.
Any photographer who has successfully turned their craft into a business has done so by curating a personal brand. Their branding strategy was thoughtfully piec... Read more.
Running a photography referral program to get more clients.
If there’s one thing people trust more than anything else, it’s the recommendations from a trusted friend or someone they know personally. Whether it’s th... Read more.
Unveiling the 2024 Photography Industry Report
The 5th annual Zenfolio Survey of the Photography Industry presents the most extensive sampling to date, offering valuable insights into how photographers are n... Read more.
Mastering tax essentials: A photographer’s guide.
As photographers, whether a freelancer or running your own studio, we often find ourselves overwhelmed or confused–or both–by tax regulations specific to be... Read more.
How to Monetize High-Volume Wave Pool Photos and Videos
You might not realize it, but wave pools have been around almost as long as the art and science of photography. In a 2019 article, Wave Pool magazine credits a ... Read more.
Crafting an unforgettable client experience: Building a welcome packet.
As a professional photographer, your journey with a client begins long before the shutter clicks. It starts with the first impression, the anticipation, and the... Read more.
Tips and Techniques to Monetize Your High-Volume Motorsports Photo and Video Work
You love the action, emotion, and thrills of motorsports. And whether you started as a fan snapping shots, are a part-time weekend pro, or an experienced photog... Read more.
How photographers can make the most of Valentine’s Day with mini sessions AND strengthen their business for the year to come.
As a photographer, you might already be familiar with the lucrative opportunities Valentine’s Day mini sessions present, but have you ever considered how ... Read more.
Photographer’s Guide: How to conduct an annual review and use it to build greater success.
Successful photographers consider downtime a golden opportunity to improve their photography workflows and services, and view it as a springboard to achieve lon... Read more.
Creating an effective social media posting strategy for professional photographers to grow their business.
In today’s digital age, a well-crafted social media presence is essential for professional photographers seeking to elevate their business. In this articl... Read more.